Three Generations of Tailoring

Almost twenty-five years ago, a kid of eight or nine used to run from his house to his grandfather's atelier every single day. That kid was me.

He always welcomed me with a huge smile. "This is my grandson," he'd say to the friends who were always there, watching his skilled hands carve through fabric like no one else could. He carried his tape measure around his neck everywhere he went — an authentic, old-fashioned tailor. He was a good man.

I didn't know it then, but I was standing inside the first generation of Vencci.

Generation One — A Cutting Table in Conde, Bahia

My grandfather began tailoring around 1962, in Conde, Bahia — far from any runway, far from any fast-paced fashion capital. He started as an apprentice to a local tailor, with a single cutting table and a manual sewing machine. From that table, with those hands, he raised twelve children.

Sixty-four years later, that's still the standard I measure everything against. Not speed. Not volume. A man, a table, a tape measure around his neck, and work he was never embarrassed to put his name on.

Generation Two — Raised on Her Lap, Between the Fabric

The heritage didn't stop with him. My mother has been sewing since she was sixteen — nearly four decades of mastery built from nothing but discipline and love for the work. She is, to this day, the best seamstress I have ever seen.

She raised me on her lap while she sewed. I grew up among fabric pieces, thread spools, and the sound of a machine running late into the night. Being raised like that has its advantages — fashion isn't something I studied. It's something I absorbed before I could spell it.

Generation Three — Starting From Zero at 31

My path to this brand wasn't a straight line. I had built a solid ten-year career in Oil & Gas. Then, in the same season, my father passed away, I walked away from that career, and the pandemic arrived and changed everything for everyone at once. I stood in that place where you watch everything leave your hands and you genuinely don't know what comes next.

So — now what?

Something in me answered: we fight for life from the moment we're born. The real question was never whether to restart. It was from where.

I kept feeling pulled back to my roots without fully understanding why. The memory of my grandfather hand-sewing. My mother's forty years at the machine. I needed to know whether they had something to say to me — and that need is what carried me across the world to the United States. Not running from something. Moving toward an answer.

The answer was Vencci.

Why Our First Collection Was Made in Italy

When it came time to produce our first collection — Freedom — there was only one kind of place worthy of the standard I was raised under: the heart of Naples, Italy, far from any fast-paced environment, where slowing down isn't optional. It's essential.

The tailors of Naples work the way my grandfather worked: pressing as construction, cutting with intention, finishing the inside of a garment as honestly as the outside — because the person wearing it will eventually find out. Made in Italy, for us, isn't a marketing label. It's the only environment we found that honors a craft that started on a single cutting table in Bahia in 1962.

Three generations. Two continents. One standard.

Never Where You're From. Always Where You're Going.

The V debossed into the fabric. The tricolor sewn inside the seam. Every release numbered, certain styles never restocked. None of it is decoration — it's direction. The craft in my blood was never decoration either.

Vencci was born to belong to the world, to be where the people are, and to speak the same language they do. Freedom is what we believe in — and everything we make carries it.

👉 Explore the Freedom collection — made in Naples, Italy

Use the code SPRING10 for 10% off during the promotion period. Site: www.vencci.com